Leucocracy.

Although it seems that the Greeks and the Romans
were not obsessed by skin-colour,
the Chinese and Indians were - and are.
Skin-lightening products are big business in India
whose rulers have for long been pale.
White has forever been associated with clean
and pure; stains are dark. Stains on character,
stains on souls, stains on underwear, stains on walls...
Christianity glorifies white and light and illumination.
Hell and the Devil are black, as were Moors, Muslims,
Blackamoors blind to Salvation in outer and utter darkness,
while doubters and atheists suffer the soul's Long Dark Night.
Aztecs awaited pale saviours who came and destroyed them.
White even starts with advantage in chess.
Depressingly, it always claims to be right.